About us
Oniro Agency began with a vision: to bring together creativity, expertise and tangible results.
Our name evokes the world of dreams, but what we do is thoroughly concrete: we help companies, brands and organisations achieve their business goals through measurable digital strategies capable of generating visibility, leads, sales and building authority.
A digital boutique agency
We are a boutique agency specialising in SEO, GEO, Google Ads, social media advertising and digital marketing strategies.
For us, being a boutique agency means following a model that is not driven by client numbers or business volume.
We are part-owned by Image Building, a leading Italian firm in communication strategy consultancy.
Our model rests on:
Deep specialisation
A constant, responsive presence
Careful selection of projects
Direct involvement of senior people
We work with a select number of clients because we believe quality requires time, attention and depth.
Our clients:
Our values
We do not promise easy results. We create the conditions for results to emerge, grow and last.
Clarity
You will always know what we are working on, why we are doing it and which measurable objectives we are working towards.
Trust and reliability
We are present at every stage of the work and build relationships that last. Clients can count on us, even when the path becomes complicated.
Care for the individual
Behind every project there are people. We listen to clients and colleagues so that the work goes better for everyone.
Honesty
We do not tell clients only what they want to hear. We say what we believe to be useful, well founded and necessary.
Security
Every digital project carries risks that are not always visible. We work to reduce them and to protect the client from the outset.
Innovation
Digital is our agency’s obsession, and it drives us to study developments in the market and get ahead of them, rather than being caught out by them.
Our approach
We believe digital should never be treated in a standardised way. Every project arises from a specific context: market, positioning, objectives, available data, problems and opportunities for growth.
That is why we begin by analysing the situation, understanding the dynamics of the business and the market, and only then we build a strategy.
Our method rests on transparency, rigour and responsibility. We are clear in our assessments and honest in our recommendations, because an effective project always starts with an accurate understanding of the situation.
Our areas of expertise
We design coherent digital ecosystems, capable of connecting positioning, objectives, channels, content and performance.
SEO
We work on organic visibility through technical analysis, information architecture, content, on-site optimisation and the growth of digital authority.
GEO
We optimise your brand’s digital presence so that generative AI chatbots are more likely to surface and cite it in their answer.
Performance marketing
We run paid media campaigns with ongoing optimisation. Every decision is based on conversion data and clear objectives.
Data & Analytics
We configure tracking systems with GTM, GA4 and advertising pixels, to turn data into decision-making tools that are clear and easy to read.
Thinking about a digital project? Tell us about it.
The sectors we specialise in
We work with Italian and international companies that believe in the value of positioning, reputation and continuity.
We do so with a technical, strategic and independent approach, geared not to the simple execution of tasks but to the construction of coherent, effective digital projects.
We believe in long-term relationships: we support our clients over time, with the aim of becoming a solid and reliable partner rather than an occasional supplier.
Fashion & Luxury
Sporting Events
Technology & Innovation
Non-profit & Third Sector
Meet the team
We do not believe in faceless processes. Every project at Oniro Agency is looked after by our team of highly qualified professionals.
After ten years at one of the most digitally advanced banking organisations in Italy, he held management roles at agencies specialising in digital marketing and web reputation. In 2016 he went freelance, providing digital consultancy services to brands such as Natuzzi, Electrolux, Liu Jo and OPI. In June 2021 he founded Oniro Agency Srl.
An experienced and accomplished SEO specialist, he has spent years looking after clients of national and international standing. Michele is the Master Splinter of the SEM team: always ready to advise, support and teach. Without him, nothing would run half as smoothly.
A tireless multitasking professional, he devotes himself every day to planning and managing advertising campaigns on social networks, overseeing both strategy and creative. “Mike” is an indispensable point of reference for the Oniro team and for our leading clients.
Get in touch
Tell us about your project and we will build the best strategy for reaching your objectives together.