Data & Analytics
Web analytics consultancy
Advanced, compliant tracking systems to maximise performance.
In digital marketing, every advertising investment should rest on measurable data rather than on assumptions.
The ability to collect, measure and interpret the right metrics is what turns digital marketing into a tool that supports business decisions.
At Oniro Agency we build tracking systems that are precise and compliant with the GDPR. The aim is to provide a clear view of performance, so that every strategic choice can be made on concrete grounds.
Our digital and web analytics services
We build data acquisition and processing systems tailored to each client’s objectives. Every solution guarantees accuracy in collection and full compliance with the GDPR.
Google Analytics 4 consultancy and setup
Google Analytics 4 is a central tool for understanding how users find and use a website. We design and implement the GA4 configuration starting from the KPIs that matter to the business model: from leads generated through to e-commerce transactions. The result is a structured view of the customer journey, one that can be read and acted on.
Client-side and server-side tracking
Tracking systems transmit data to marketing platforms and measure the effectiveness of campaigns. We start from the traditional infrastructure, based on the browser and on cookies, and where necessary move data collection towards the server. This approach improves the accuracy of the data, reduces the impact on loading speed and increases overall security.
Consent Mode V2 consultancy and setup
Data collection has to respect users’ choices on privacy and cookies. We integrate the consent management platform (CMP) through Google Tag Manager and configure Consent Mode V2. In this way we respect users’ preferences and stay compliant with the legislation, without giving up the collection of aggregated and predictive statistical data.
Why choose Oniro Agency as your web analytics agency?
Implementing an advanced tracking system is a technical job. Doing it in such a way that the data can actually be used for business decisions calls for a different approach.
We design every collection and measurement system around the client’s specific objectives. We do not settle for standard configurations. From the structure of the tracking events through to the server-side infrastructure, every technical choice serves to return data that is precise, reliable and compliant with the GDPR.
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Contact us to define the most suitable path together.
We analyse the starting context and identify the strategy geared to your objectives.