SEO
SEO consultancy
Many websites fail to generate quality organic traffic, even when the offering is strong. With our SEO consultancy we analyse the specific causes and build a strategy geared to your company’s objectives.
Why SEO matters
A site can have good content and still fail to rank. The causes are often technical: pages that cannot be crawled, ineffective information architecture, content that does not match what users are searching for.
SEO consultancy exists to identify and correct these problems. The aim is not only to improve rankings, but to make the site navigable for users and comprehensible to search engines.
What are the benefits of SEO consultancy?
More qualified traffic
We do not simply increase visits: we work to attract users who are genuinely interested. We build pages that answer search intents, widening the semantic field and taking account of the query fan-out used by AI models.
Increased visibility
An effective SEO strategy improves the ranking of pages for the most relevant searches. The brand then becomes findable at precisely the moment when the user is looking for that specific piece of information or product.
Credibility and trust
Appearing in Google’s organic results, for keywords relevant to the sector, establishes the brand as a point of reference. That translates into perceived reliability, not just visibility.
A better user experience
SEO work also improves the quality of navigation. A clearer architecture, content structured to answer searches, and technical work such as Core Web Vitals and loading times all make the site more effective for those who visit it.
A lasting return on investment
Unlike paid campaigns, SEO results consolidate over time. Once rankings, content and authority are established, organic traffic becomes a stable and sustainable acquisition channel.
SEO consultancy step by step
Our SEO consultancy follows a structured method that adapts to the client’s priorities. We analyse the project, identify the most significant measures and build a strategy geared to the results to be achieved.
Initial SEO analysis
We start from the current state of the site: organic traffic, keywords covered, pages indexed, sector and competitors. The aim is not only to record the current rankings, but to identify the areas for improvement, the untapped potential and the strengths on which to build.
SEO audit
We analyse every element that may be limiting the site’s organic visibility. We examine technical and semantic problems, user experience, accessibility and the correct configuration of Google Consent Mode V2. Every problem is put in context and assigned a priority, with clear operational guidance or direct intervention.
Keyword research
Starting from the services offered, the target audience and the sector, we identify the keywords relevant to the brand. We do not produce a simple list: we carry out a semantic analysis of what users are searching for and of the search intent behind every query.
Technical and semantic optimisations
Once the analysis stage is complete, we work on the site in two main phases. The first covers technical measures, correcting the elements that hamper crawling, indexing and performance. The second comprises semantic optimisations, aimed at improving the content and the structure of the pages so that they match what users are searching for.
Data analysis and monitoring
We monitor the site during and after the optimisation work through Google Analytics 4, Search Console, third-party tools and proprietary software. The insights drawn from the data make it possible to identify new problems promptly, measure the impact of Google’s updates, assess the effectiveness of the work and update the strategy over time.
They have chosen us
We support national and international B2B and B2C companies, e-commerce businesses, foundations, public bodies and organisations that want to improve their digital visibility and turn organic traffic into a more stable and better qualified acquisition channel.
FAQ
What is SEO?
SEO, short for search engine optimisation, is the discipline concerned with improving a site’s visibility in the organic results of search engines. A brand that invests in SEO increases the likelihood of reaching on-target traffic for the keywords relevant to its sector.
What does an SEO consultant do?
The SEO consultant works to improve a website’s visibility and rankings in search engines. They act both on-site — resolving technical problems, optimising content, keyword research — and off-site, with activity such as link building and digital PR.
Is SEO consultancy useful even if we are already running Google Ads?
Yes. SEO can reduce dependence on paid traffic and build an acquisition channel that is more stable over time. What is more, the data from Google Ads campaigns can help identify high-potential keywords and insights that are useful for the organic strategy as well.
How do you carry out SEO optimisation for an e-commerce site?
An e-commerce site calls for a more complex SEO approach than a brochure site. We work on structure, categories, product pages, filters and variants, all of which can generate duplicate content and damage visibility. We manage that complexity through a dedicated process of analysis and optimisation, so the client does not have to handle it in-house.
Still have questions?
Contact our experts for further details