Performance Audit
Investing in digital marketing does not automatically guarantee commercial results. Many companies generate traffic and enquiries, but struggle to reach the professionals and businesses genuinely interested in their services.
This channel makes it possible to reach professionals, companies and decision-makers who are genuinely relevant to your business.
Thanks to advanced targeting based on role, sector, seniority and professional interests, this channel is particularly effective in B2B, where the quality of the contact counts for more than the volume. Specialist LinkedIn Ads consultancy helps to optimise the budget, reduce early waste and generate qualified leads.
The choice between LinkedIn Ads and Meta Ads depends on the audience to be reached, on the marketing strategy and on the budget available. There is no platform that is right in absolute terms: we choose together the channel most consistent with your business objectives.
| LinkedIn Ads | Meta Ads | |
|---|---|---|
| Context | A professional environment, geared to business and working relationships. | Platforms (Instagram and Facebook) geared to entertainment and visual content. |
| Audience | Professionals, companies and decision-makers, with B2B targeting. | A broad, cross-cutting audience, segmented by interests and behaviours. |
| When to choose it | When you want to reach a B2B audience or specific decision-makers. | When you want to work on volume, awareness, interests and broad audiences. |
| Budget | Generally higher costs, with a higher average investment. | More affordable costs, which can be scaled even on a smaller budget. |
The results of advertising campaigns on LinkedIn Ads do not depend on advertising spend alone. They depend on a combination of strategic factors that shape the ability to reach the right audience and generate qualified leads.
An effective campaign works on several levels: it defines the professional target precisely, builds clear and functional messages, and maintains consistency between ads, offer and landing page.
On LinkedIn Ads it is possible to define targeting that is precise and consistent with the objective, since the platform makes it possible to reach and filter users by role, sector, seniority, job title and company.
A user judges an ad in a matter of seconds. Copy, creative and landing page have to be clear and aligned with one another. Communication that is out of step reduces the effectiveness of the campaign and lowers the conversion rate.
The landing page is the natural continuation of the ad. If users do not find what they expect after clicking, the risk of abandonment increases and performance suffers. Our LinkedIn Ads consultants assess the consistency between ad and destination page, an element that helps improve the conversion rate and the quality of the leads.
Performance on LinkedIn Ads improves over time through continuous testing and optimisation. We analyse creative, copy and segmentation on the basis of the data collected. This approach makes it possible to understand what works with the target audience and to make the campaigns progressively more efficient.
This platform has higher average costs than others. We therefore manage the budget carefully, setting the investment according to the campaign objective and assessing results on an ongoing basis. Only in this way is it possible to establish whether the investment is sustainable and to optimise it over time.
We start by listening to the client’s requirements. We analyse the context, define the objectives and build a strategy consistent with the audience to be reached. This approach allows us to work in a targeted way, avoiding off-the-shelf solutions.
We analyse the sector, the positioning of the brand, the target audience and the competitors in order to identify opportunities and problems. This gives us a solid basis on which to build the strategy.
We set clear objectives (lead generation, awareness, traffic) and build a coherent strategy. We choose campaigns, formats and KPIs in line with the results expected.
We build campaigns segmented by audience, sector and objective. We make use of LinkedIn’s advanced targeting to reach professionals and decision-makers precisely.
We develop copy and creative designed for the target audience, built on storytelling principles and neuromarketing levers. The messages are designed to capture attention, generate interest and lead the user to act.
As in all our paid media work, we monitor campaign data constantly. We intervene with tests and optimisations to improve performance and the efficiency of the investment step by step.
We have managed LinkedIn Ads campaigns across a range of B2B sectors, supporting companies in generating qualified contacts, increasing visibility and acquiring traffic to their site.
It is particularly effective for B2B companies or for services with a defined professional target. In other contexts it can be combined with platforms such as Meta Ads in order to work on larger volumes.
LinkedIn Ads can help generate qualified commercial contacts, increase brand visibility and create new business opportunities. Results depend on the sector, on the quality of the target selected, on the offer put forward and on the overall strategy of the campaign.
Yes; the landing page is one of the elements that has the greatest bearing on results. We check the consistency between the ad and the destination page: it is one of the main levers for improving the conversion rate and the quality of the leads generated.
Yes, and it is often the most effective choice. LinkedIn can work in tandem with other platforms to cover every stage of the funnel, from awareness through to conversion.
Contact our experts for further details
Do you have a project in mind? Get in touch to define the strategy best suited to your business together. We analyse the starting point and build a path geared to your objectives.