Digital Solutions
We build strategic websites and digital platforms — fast and natively SEO-friendly — in which design and technology work together to support business objectives and encourage organic growth.
A website is one of the most strategically significant assets a company has. We build platforms in which design and technology work together to communicate the project in a way that is consistent with business objectives.
We offer a range of web solutions, each designed for specific objectives. In the table below we compare e-commerce sites, brochure sites and landing pages.
| Web solution | Main purpose | Key features & technologies | Strategic benefits |
|---|---|---|---|
| E-commerce site | Direct online sale of products or services (B2B and B2C) | Leading platforms (WooCommerce, Magento, Prestashop, Shopify) or custom solutions. Payment gateway integration (Stripe, PayPal, banking networks). | Synchronisation with Amazon and Google Shopping, multilingual and multi-currency management. |
| Brochure site | A distinctive digital business card that strengthens brand identity | Use of open-source CMSs (WordPress, Magento) or custom builds. Mobile-first approach and 100% responsive. | Direct control over the brand, measurement of user actions. |
| Landing page | Converting visitors into leads or customers through one specific action | Persuasive marketing strategy, structure focused on a single Call to Action (CTA) and optimisation for advertising campaigns (Google Ads, Social). | Higher ROI from marketing campaigns and optimisation of the sales funnel. |
Our method rests on an agile, collaborative process. The aim is to make the site part of the digital marketing strategy, whether it is a brochure site, an e-commerce platform or a management system.
We define the route to take together, based on your company’s needs. Once the objectives are clear, we establish the most suitable tools and the way progress will be monitored, sharing a common roadmap with everyone involved.
We work side by side to define the concept, identify the target audience and analyse competitors. This is how we build the strategic foundation of the project. We combine search intent analysis with strategic analysis of a brand’s digital presence. The site structure that results is logical, consistent with what the audience expects and aligned with the desired communication positioning.
We create bespoke wireframes and interactive prototypes, with close attention to usability and to smooth navigation. For e-commerce sites, we apply empirical studies of product and category heuristics in order to improve the conversion rate.
During development we take a tailored approach. The infrastructures we build are robust and sized to handle the traffic loads specific to the project. We pay particular attention to loading speed. This reduces the abandonment rate, strengthens the perception of the brand’s authority and contributes to organic rankings.
When a site is being restyled or moved to a different platform, we manage the migration with an SEO-first approach. A transition that is not technically supervised risks undermining the rankings already achieved, causing significant losses of traffic. Our work guarantees a smooth changeover, preserving the project’s organic visibility.
Before publication, every project goes through a testing and quality assurance phase. We check that all the requirements defined during the analysis stage have been met and that the site is 100% responsive on smartphones, tablets and desktop computers.
Launch is a delicate phase, which we manage with maintenance protocols and continuous deployment. We provide specific data protection advice to ensure that every platform complies with the GDPR. This covers the privacy policy, the cookie banner, the protection of sensitive data and users’ consent choices regarding profiling.
We implement advanced tracking systems to support data-driven decisions. Through Google Tag Manager and Google Analytics 4, we map every interaction along the customer journey. We add behavioural technologies such as Microsoft Clarity to enrich the analysis. We offer bespoke client-side and server-side configurations, designed to maximise the accuracy of the data while complying with privacy legislation.
Beyond building websites, we integrate the tools that marketing strategies call for, drawing on collaborations with specialists in the field.
We connect business processes with data-driven strategies covering the whole customer journey. The aim is to turn every interaction into a sales or contact opportunity, monitoring return on investment and automating communication flows to make them more efficient.
We develop mobile apps and progressive web apps (PWAs), covering the entire product life cycle: from defining the mobile strategy through to UI/UX design. The interfaces we build are secure, fast and intuitive. We use modern frameworks to reduce development time and costs on iOS and Android, offering tailored solutions for every project.
We design bespoke management software to streamline workflows and simplify day-to-day operations. Our web-based solutions run around the clock and scale with the business, from stock control through to production and invoicing.
We have worked on a wide range of projects: e-commerce platforms, corporate websites, management software and bespoke web apps. The results achieved reflect our ability to translate complex operational requirements into secure, efficient, objective-driven technology solutions.
The cost of a web project depends on the complexity of the architecture and on the features required. A conversion-focused landing page costs a different amount from a structured e-commerce site or a portal with custom integrations. Every proposal we make begins with a preliminary analysis, in order to define a roadmap and the tools suited to the client’s objectives.
Content should be written by a copywriter, but on the basis of information supplied by the company. Direct discussion with a contact at the brand is essential in order to produce text that is useful, relevant and authoritative. The copywriter’s job is to make that text consistent with the tone of voice and the style of the site.
Landing pages can take a few weeks. Complex platforms, with bespoke UI prototyping and SEO and GEO-friendly development, take longer, in order to guarantee clean code and a logical structure. Our average development time is three months.
A template site uses predefined structures that can limit performance and scalability. A custom solution, by contrast, is designed from wireframes and interactive prototypes, with usability shaped around the specific needs of the project. This provides an infrastructure capable of handling high traffic loads and of integrating the tools the marketing strategy requires.
Contact our experts for further details