SEO
The rankings of a site depend on a number of factors: architecture, structure, performance and content that search engines have to be able to interpret correctly. With an SEO audit we identify the work that needs doing and define a coherent, effective SEO strategy.
An SEO audit is a complete analysis of a website against the factors that influence its ranking in search engines. It is not simply a list of errors. The analysis weighs each problem according to its bearing on rankings, on the structure of the site and on the objectives of the project.
These factors fall into four broad areas:
| Area | What it analyses | Objective |
|---|---|---|
| Technical SEO | Crawlability, internal linking architecture, sitemap, robots.txt, status codes and much more… | Ensuring visibility in search engines and in LLMs. |
| Performance, UX and accessibility | Loading speed, Core Web Vitals, mobile optimisation | Delivering a smooth experience so that neither users nor bots lose patience. |
| Semantic SEO and content | Quality of the text, keywords, structured data and search intent. | Making it clear to Google and to people what the site is about |
| Off-page SEO | The quantity and, above all, the quality of inbound links, the anchor text profile, toxic or spam links. | Measuring the site’s authority and reputation in the eyes of the web. |
The result is a detailed document, built around the specific objectives of the project, with a clear statement of the priority work to be carried out.
Every SEO audit we produce turns the data gathered into concrete guidance that can be applied straight away. We follow a proprietary model divided into strategic sections, for a clear, action-oriented read.
The analysis is set out in distinct areas, each with a direct impact on rankings and on business results.
We start by defining the competitive context and the visibility objectives that can realistically be pursued. We analyse current rankings and the main organic KPIs. This allows us to measure not just whether the site is visible, but where, for which search intents and with what room for growth.
We compare the site with its business competitors and with its organic ones. The aim is to identify content gaps, categories that are insufficiently covered and areas in which other players are gaining greater visibility.
We check how the site is discovered, crawled and indexed. We identify the technical obstacles preventing crawlers from accessing the content correctly.
We analyse the internal structure of the site to understand how the pages are connected to one another. We assess whether the architecture genuinely helps users and search engines reach the most relevant content.
We assess the informational quality and the semantic structure of every page. The aim is not to optimise individual on-page elements, but to make each page consistent with search intent and comprehensible to the systems that classify information online, including artificial intelligence tools.
We analyse the browsing experience on the main pages of the site. We check whether users manage to find the information they need and to take the relevant actions. The review covers templates, content hierarchy, calls to action, mobile and desktop navigation, forms, product or service pages and the key steps in the funnel. The aim is to identify the obstacles that reduce enquiries, sign-ups or sales.
We analyse the performance and the technical configuration of the site in order to identify problems that slow browsing down, undermine stability or limit organic visibility. The review covers loading speed, Core Web Vitals, caching, CSS and JavaScript resources, images, server configurations, basic security and other technical parameters relevant to the user experience.
An SEO audit makes it possible to understand what is holding back the site’s organic growth and which measures can have the greatest impact on visibility, traffic and conversions.
Building an SEO strategy based on data, rather than on assumptions or disconnected measures
Making pages, content and structure clearer both for Google and for people
Identifying the real priorities, concentrating time and budget on the most useful work
Reaching the markets, languages and audience segments that matter most to the business
Improving the site’s visibility and reaching users with a relevant search intent
Improving the user experience and smoothing the path towards enquiries, requests or purchases
We have worked alongside clients in a range of sectors — from international e-commerce businesses to fashion and luxury brands and charitable foundations — starting each time from an SEO audit that established the priorities for action.
Timescales depend on the size and complexity of the site. For a medium-sized project, the analysis generally takes five to six weeks. Before starting, we set the delivery timescales on the basis of a preliminary feasibility study.
The cost varies according to the size of the site, the sector and the technology infrastructure. An SEO audit is a strategic document that requires technical expertise and advanced tools; for that reason, we carry out a preliminary analysis of the project before quoting a price.
It is worth commissioning as soon as possible after the site goes live, to prevent undetected problems from limiting growth from the very earliest stages. We also recommend repeating it at regular intervals: the site changes over time, and a periodic audit makes it possible to catch anomalies or inadvertently introduced errors promptly.
The final document includes an action plan with clear priorities, from the elements that penalise the project most through to the work aimed at improving rankings. While the work is under way, we send regular reports so that the effectiveness of the measures carried out can be verified.
Contact our experts for further details
Get in touch to define the most suitable path together. We analyse the starting context and identify the strategy most consistent with your objectives.