Digital Solutions
Your company is present across every digital channel, but the results are not coming. The website works and your social media channels are active, yet they are not converting. Before investing further, it is worth understanding exactly where the system is failing.
There is often a gap between what a brand communicates, what the market is looking for and the areas in which competitors are active.
A strategic analysis of your digital presence provides a comprehensive overview of organic positioning, social media channels, communication assets and competitive dynamics. The resulting document offers a solid foundation for deciding what to retain, what to correct and where to invest strategically.
A strategic analysis assesses how a company is perceived. In many cases, it results in diagrams and charts that frame the problem without providing any further direction.
Our digital strategic analysis has a different objective.
We examine every aspect of the brand’s digital presence to develop a strategy based on its specific circumstances, rather than a pre-packaged model.
| Activities | Method | Objective | |
|---|---|---|---|
| Assessment phase | Collection of qualitative and quantitative information | Interviews, questionnaires and collection of internal materials | Define objectives, needs and constraints |
| Analysis phase | In-depth analysis of the collected data and competitive benchmarking | Organic positioning, analysis of social media and content (blogs, newsletters, white papers and events), plus competitor benchmarking | Identify urgent issues, priorities and competitive gaps, ensuring that strategic decisions are based on concrete data |
Finally, we translate the insights into an operational roadmap. This is not an endless list of changes, but a set of clear strategic guidelines focused on delivering a tangible impact on business activities.
Without a clear direction, even a well-built system can deliver results below expectations. Strategic analysis helps direct budgets towards activities that produce a real impact.
Businesses often recognise the symptom but not the cause. At Oniro Agency, we analyse the entire digital ecosystem and provide an impartial perspective on where action is needed, reducing wasted budget and resources.
Knowing what is not working on your own website is useful. Knowing what your competitors’ websites are missing is even more valuable. This information allows you to establish a presence in areas that others have not yet covered.
We identify a small number of high-impact actions. This focuses energy on the areas that truly matter and prevents resources from being spread too thinly.
Our work is divided into two main phases: assessment and analysis. During the first, we gather all the information required to evaluate the company’s situation accurately. During the second, we analyse the data in detail, exploring every last insight.
Through questionnaires and interviews, we conduct an in-depth examination of the current situation. Which resources are you investing in today? What is your current positioning? Which types of users do you want to reach? We collect the answers, as well as the insights that emerge between the lines. Every detail helps us develop a coherent, practical strategy.
Using leading SEO tools, we analyse traffic, the keywords for which the website ranks, its visibility index, backlinks and indexed pages. We assess the website as a whole, including its organic positioning, usability, user experience, accessibility and technical performance.
We examine every social media channel on which the company is active. We analyse tone of voice, communication drivers, publishing frequency and other relevant indicators, as well as sentiment and brand reputation.
We analyse the digital presence of the main competitors and comparable organisations, examining their weaknesses, strengths and relative positioning. To decide how to act, you also need to understand where the other market players stand.
The final section focuses on practical actions. We outline two or three strategic directions, selected according to three criteria: business impact, competitive urgency and implementation effort. This allows us to distinguish between what could be improved and what is actively preventing growth, lead generation and stronger positioning.
We have carried out digital strategic analyses for companies, foundations and national and international organisations.
Discover who has chosen us:
Yes. An SEO audit focuses on technical and organic aspects. A strategic analysis also covers competitors, communications, digital products, social media channels, tone of voice and sentiment analysis.
You will receive a comprehensive document covering the analysis, critical issues and opportunities, together with a section outlining the recommended actions for strengthening the brand’s digital presence.
Two to three weeks. The timeframe depends on the complexity of the business and the number of competitors to be analysed.
Yes. We carry out SEO audits, GEO audits and Ads audits, providing in-depth analyses of specific areas of your digital presence. For every new client, we always conduct an initial analysis of their positioning and the priority actions to be taken.
Contact our experts for further details
Contact us to define the most suitable path together.
We analyse your starting point and identify the strategy that best aligns with your objectives.