Performance Audit
Ads audit
We analyse accounts, campaigns and settings in depth to identify where budget is being wasted and which measures can genuinely improve performance.
Our analysis of advertising campaigns
When an advertising campaign is not performing as it should, the causes may lie in the configuration, in the tracking or in the strategy.
Our analysis of advertising accounts identifies the problems that are undermining the performance of Google Ads and Social Ads campaigns.
Whether campaigns are managed in-house or by an external partner, an Ads audit carried out by a third party offers an objective, results-focused perspective.
What a professional ads audit is for
An Ads audit is not simply a technical review. It is a strategic analysis covering both performance and the setup of the advertising assets, in order to understand what is working, what is not and why.
Identifying wasted budget
We identify the campaigns, ads and keywords that generate cost without producing value. Through a complete Ads analysis we assess the strategy and the performance of the campaigns as a whole: from the business objectives through to the details of the individual ads.
Checking the accuracy of the data
We check that the tracking systems — such as the Meta Pixel, the LinkedIn Insight Tag and Google Tag Manager — are correctly configured. Reliable data is the basis of any informed investment decision.
Ensuring compliance with policies and best practice
We analyse how consistent the content and settings are with each platform’s guidelines. This reduces the risk of suspensions and improves the overall quality of the ads.
The platforms and tools we analyse
Our advertising audit examines the main tools in the digital advertising ecosystem, from the platforms used to manage campaigns through to the systems for tracking and analysing performance:
Advertising audit: our method step by step
We follow a structured method in order to produce thorough Ads audits. We start from the business objectives and from the doubts raised, and arrive at an operational document that is ready to use.
Access to the data and preliminary analysis
We verify that the data collected and the main configurations are correct, and take stock of the overall structure. From there, we set up the detailed checks.
Technical analysis
We check every technical aspect: tracking setup, conversions, catalogues, audience segments and billing settings. We assess the configuration and its compliance with each platform’s guidelines.
Strategic analysis
We analyse how consistent the campaign structure is with the business objectives. We consider how the media budget has been allocated, which assets have been used, which keywords are covered and how the messages are delivered.
Report and action plan
We deliver a detailed report setting out the problems that emerged from the Google Ads and Social Ads audit. We do not simply flag the problems: we provide concrete solutions and an order of priority, in order to improve results in the shortest possible time.
The companies that have chosen us
We have carried out advertising account audits for a range of companies, helping to correct inefficiencies and to steer strategy towards measurable results.
Frequently asked questions about the Ads audit
Why commission an audit if I already have an agency or an in-house ads specialist?
Anyone working on an account day in, day out inevitably develops blind spots. An external advertising audit serves to validate the work done, or to identify new strategic directions for improving performance further. It is not an assessment of the team: our analysis is a tool for supporting the work already done and identifying new opportunities.
How long does a complete Google Ads and Social Ads audit take?
A complete audit generally takes between 7 and 15 working days, depending on the complexity of the account and the number of platforms to be analysed. This gives us time to examine the campaigns and the structure of the account in depth, rather than making superficial judgements. At the end you will receive a full report, covering problems, opportunities for improvement and operational guidance, ready to be put into practice.
After the advertising audit, who implements the changes?
The report is designed to be operational straight away: your in-house team can apply the guidance independently. If you prefer, we can also work alongside you during implementation, for the activities that fall within our area of expertise. The choice of whether to proceed internally or with our support is yours.
Still have questions?
Contact our experts for further details
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Get in touch to define the most suitable path together. We assess the starting context and identify the strategy most consistent with your objectives.