Performance Audit
We work alongside in-house teams who run their own campaigns and want better results without giving up control. Our digital advertising consultancy for Google Ads and social ads covers strategy, account analysis and advanced optimisation, leaving day-to-day execution with your team.
Running campaigns in-house gives you direct control, but it takes up time and resources.
That is where we come in as an external point of reference: we bring technical expertise and strategic perspective, without replacing the people who already know the business.
At Oniro Agency we offer planning, management and consultancy services for online advertising campaigns. Campaign management focuses on day-to-day execution, while digital advertising consultancy supports strategic analysis, performance optimisation and the identification of opportunities to improve.
| Campaign management | Advertising consultancy | |
|---|---|---|
| What we do | Strategy, planning, production and campaign management | Audits, data-driven analysis, technical support and strategic input |
| Ways of working | We run the accounts ourselves | We oversee execution, which stays with your in-house team |
| Main focus | Full delegation of results and hands-on time | Performance optimisation and growth of the in-house team |
If you already have a digital advertising team, consultancy on your social and Google Ads campaigns is the right way to improve performance and take work off your specialists, freeing them up for higher-value tasks.
Every advertising platform has its own characteristics, targeting logic and objectives. That is why we don’t apply off-the-shelf strategies: we look at the business context to work out which channels best suit the audience you need to reach and the objectives you have set.
We support companies in managing and optimising their Google Ads campaigns, reviewing account structure, keywords, ads, budgets and conversion tracking. The aim is to improve the quality of the traffic generated and get more out of the advertising spend.
We work with teams to plan and optimise campaigns on the main social networks, including Meta, LinkedIn, TikTok and Pinterest. We assess audiences, creative, messaging and results to build campaigns that fit the customer journey.
Where the project calls for it, we combine several advertising platforms to cover different stages of the funnel: from building demand to capturing leads and driving conversion. The choice of channels is based on objectives, audience and available budget.
Knowing your own business inside out is an advantage. At the same time, working in the same context every day creates blind spots that can limit return on investment.
Day-to-day work creates biases that are hard to spot from the inside. We bring an impartial perspective that helps identify inefficiencies and missed opportunities. Not because the team lacks skill, but because some judgements need distance from the context.
In-house teams often juggle very different tasks: creative, logistics, supplier relationships. There is rarely enough time left for proper campaign analysis. Our digital advertising consultancy provides specialist external support and keeps you up to date as the platforms evolve.
Configuration errors often come from settings put in place at some point in the past and never revisited. A periodic external check adds an independent layer of scrutiny, capable of spotting problems that routine makes invisible.
We work across four areas, from account analysis through to handing knowledge over to your team.
We don’t stop at surface metrics. Our digital advertising consultants examine account structure, adherence to best practice, audience segmentation and the consistency of ad messaging. The aim is to find where the budget isn’t working as it should.
The quality of your data determines the quality of your decisions. We check that tracking systems are correctly configured, in line with GDPR requirements and each platform’s guidelines. Inaccurate data leads to the wrong optimisations and wasted ad spend.
We support the team in defining a strategy built on A/B testing and structured planning. The aim is to fix the problems, improve performance and read the platforms’ signals correctly.
We share expertise and industry updates openly. What your team learns during the consultancy stays within the business, strengthening it over time.
A number of companies have turned to Oniro to strengthen the performance of their in-house advertising teams.
Yes, we work directly in your company accounts (Google Ads, Meta Business Portfolio, Google Tag Manager and others). Full ownership of the data and the accounts remains with your company. Transparency is built into the way we work.
The first improvements generally start to show after 30 to 60 days, depending on the starting point and the changes made. That is the time the algorithms need to learn from the new data. Speed also depends on how quickly the in-house team implements what the consultancy recommends. We support that process to shorten the timescales and get the most out of the results.
No — you don’t need to post content regularly, but to run ads on Meta and LinkedIn you do need an active company page. TikTok and Pinterest require a business profile. These assets act as the sender of the ad. The technical side of campaign management, however, happens through Business Manager tools, which are separate from your personal profile. We check that everything is set up correctly before launch.
The service is designed for companies that already have active ad spend and at least one in-house specialist. The budget doesn’t have to be large, but it does have to match the objectives. We define that threshold together, so you have a realistic picture of what results are achievable.
Contact our experts for further details
Contact us to define the most suitable approach together.
We analyse the starting context and identify the strategy that best aligns with your objectives.